Eircode routing keys in Ireland
The first three characters of an Eircode make up what’s called the routing key. Routing keys were introduced as part of the Eircode system to help with mail sorting and delivery.
The first three characters of an Eircode make up what’s called the routing key. Routing keys were introduced as part of the Eircode system to help with mail sorting and delivery.
Using the Google Places API to capture addresses on a website or app is great for investing in user experience. It helps to reduce cart abandonment, removes form friction, etc. But it doesn’t validate the address, and if you’re relying on that address to send something to a customer, it may not arrive. Furthermore, we’ve often heard from businesses that they have struggled with delivery issues, an increase in customer service calls, or incorrectly formatted data going into their CRM system as a result of using Google’s address capture solution.
Google for address capture: a great start, but is it enough? Read More »
We recently wrote about the importance of making the connection between delivery issues and poor address data. But it’s difficult to illustrate that point without providing any data to back it up. So here is that data …
The creation and introduction of the Eircode was a game-changer for Irish addressing. Before 2015, Ireland was one of the few developed countries that didn’t have a defined postal system. Part of the complexity involved the fact that over 35% of properties share their address with at least one other property.