Google for address capture: a great start, but is it enough?
Using the Google Places API to capture addresses on a website or app is great for investing in user experience. It helps to reduce cart abandonment, removes form friction, etc. But it doesn’t validate the address, and if you’re relying on that address to send something to a customer, it may not arrive. Furthermore, we’ve often heard from businesses that they have struggled with delivery issues, an increase in customer service calls, or incorrectly formatted data going into their CRM system as a result of using Google’s address capture solution.
A day in the life of 50,000 addresses
We recently wrote about the importance of making the connection between delivery issues and poor address data. But it’s difficult to illustrate that point without providing any data to back it up. So here is that data …
Joining the dots between delivery issues and poor address data
As consumers, we feel frustrated when our packages are delayed, or even fail to show up at all. For the retailer, that pain goes deeper. Much deeper.
SUSI saves time and provides a better service using Eircodes
Background Student Universal Support Ireland (SUSI) is Ireland’s national awarding authority for […]
