How Best Price Nutrition cut costs and reduced delivery problems
Company background
Best Price Nutrition is a leading online retailer of health and fitness supplements, trusted by customers for quality, value, and expertise since 1999. Powered by BigCommerce, their website connects shoppers with the industry’s most popular nutrition brands.
The challenge
Over time, address accuracy became a challenge for Best Price Nutrition. Their shipping platform’s built-in address verification was unreliable, sometimes deleting unit numbers or replacing valid ZIP codes with incorrect ones. As a result, their customer service team had to manually review orders, adding unnecessary workload and operational friction.
The consequences added up fast, including extra shipping costs: “A free shipping order might cost us $7 to send out, $10 to get returned, and another $7 to resend – all because of an incorrect address”, says Vikram Chandra, Data Operations Lead.
Looking for more control, the team turned to Google Places Autocomplete. But that came with its own issues: every letter typed by a customer triggered an API call, with no built-in way to manage usage. This led to high costs and mounting frustration.
“We tried to work with our developer to throttle requests from our end but it proved to be more complicated than worth paying for.”
The solution
After evaluating different options, they chose the Autoaddress BigCommerce plugin with better address intelligence and a smarter pricing model for their business. Autoaddress’s autocomplete plugin reduces keystrokes without overloading the API, while built-in drilldowns and prompts help customers provide complete addresses at checkout.
“You can just select the unit and then the drop down appears for the apartment or suite number. That prompts the user to provide more information.”
The results
Since switching to Autoaddress, Best Price Nutrition has seen a dramatic drop in address-related issues. Customers now complete their addresses more reliably, especially in multi-residence buildings. Checking out now feels smoother and more intuitive. Switching to Autoaddress has also eliminated the reliance on backend fixes or manual intervention from customer support.
“From my testing, it now feels like a more polished, user-friendly experience. We’ve seen a significant reduction in customers entering incorrect addresses at checkout. The pricing is also more stable and there’s less potential for abuse.”
With fewer delivery issues and improved pricing, the switch has delivered both operational and financial benefits. Now Best Price Nutrition can get packages to customers on time, first time.
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